​​Good Mortgage Lead Management Can Boost Sales and Client Satisfaction

For loan officers without a mortgage lead management process in place, 79% of their leads never convert into sales. Lenders such as yourself may obtain prospects through word-of-mouth marketing, cold calling, or an SEO-optimized website. But you may struggle to create a solid pipeline for these leads once they contact you. Instead of relying on a tedious manual process, there is a modern approach—namely, CRM software.

How to Manage Your Leads Through CRM Software

Your ideal mortgage lead management system will help you capture new leads, categorize prospects, and nurture the connection. That’s why email campaigns are a great investment in order to automate this process and boost your sales. Here are a few ways that a streamlined CRM process can help.

Qualify Your Leads

Your CRM software should allow you to qualify your leads before you engage in further discussions and spend more time on them. This can include using an email form to give you an idea of their credit health and whether they have the preliminary qualifications to purchase a home.

Reduce Your Costs

By tracking and qualifying your leads, you won’t accidentally miss out on qualified new prospects. You will also get the opportunity to focus your attention on profitable leads instead of chasing after unqualified prospects.

Respond to Customers More Quickly

Customers expect timely replies to their inquiries. Otherwise, they may go on to find a new loan officer to match their needs. With an automated CRM system, you can direct these customers to any next steps they need to take and send immediate replies to their submissions. This will help you maintain the connection, ensure that they feel valued, and keep your name at the top of their inbox.

Save Time Through Automation

Well-crafted, automated emails will be the biggest aid to your success. Instead of manually following up with every individual that submits your form online, you get to send an automated but personable message that maintains their attention. Similarly, instead of educating everyone one-by-one, you may wish to send all of your prospects educational drip campaigns on common questions. These emails allow you the time and energy to focus on the core components of your workday.

Explore and Find the Best Strategies

The ultimate goal of email campaigns is to boost your sales revenue. Through CRM, you are able to test which strategies worked best to convert your leads into customers. Additionally, you no longer have to rely on cookie cutter email templates—you will instead be able to segment your prospects in order to personalize the message you send out to each target audience.

Simplify Your Mortgage Lead Management Process Through Champions Mortgage

At Champions Mortgage, we offer you an opportunity to acquire leads and nurture your connections through an integrated platform with CRM, scenarios, and documentation. If you’re a new loan officer, we also offer you a comprehensive sales and loan origination training to prepare you to handle customers.

Ready to chat with us about how we can propel your sales and boost client satisfaction? Call us at 855-853-1522 or send us an email.