Disruptive Technology in Real Estate: How Agents Can Leverage New Tools
Disruptive technology in real estate is a great asset in a rapidly evolving industry. If you’re a real estate agent, you’re probably looking for ways to become better, faster, and more efficient at your job. While some of the technologies we mention may seem quite normal in the industry today, they have quickly revolutionized the way we close homes. Here are a few ways that innovative technologies can help without breaking the bank.
Faster Closings
When closing a house, the communication between customer, seller, broker, lender, and real estate agent is often disjointed. This lack of communication can extend a closing and frustrate your buyer. Instead, leverage the technology at your fingertips. Use a platform that updates you on every step in the deal, sign documents online when possible, and implement an automated lead system.
Increase Efficiency
If you’ve grown to a point where you start to consider a transaction coordinator, there are other ways to reduce your administrative burden. Instead of investing your hard-earned commissions on a middleman, sign up for a qualified realtor program that sends you leads, allows you to follow up on your deals without hassle, and lets you focus on selling to qualified buyers.
Easy Virtual and Video Tours
Many listings now allow you to roam a house through virtual 3D tours, which gives potential buyers a better feel for the homes you are trying to sell. Live video tours are another way you can reach buyers more quickly. If they live in a different city, state, or country, it will pose no problem. You no longer have to wait for them to come to your location and schedule a viewing—you can guide them through a tour on a video messaging platform.
Online Branding
Social media is a great way to establish your brand and let buyers get to know you. You will be able to differentiate yourself from other agents, build authentic relationships with your audience, and establish credibility. Luckily, social media sites such as LinkedIn also allow you to network easily online.
Smart Technology in Homes
To increase the market value of the homes you sell, you may want to consider the rising use of smart technology within homes (if you aren’t already). This technology is no longer limited to just Siri or Alexa—many customers are now increasingly using smart locks, lights, and HVAC. Not only does this allow buyers to save on their energy bills and simplify their life, it also reduces their carbon footprint.
Champions Mortgage Helps Real Estate Agents Like You
We infuse technology into our services to reduce the administrative load for our real estate agents. A real-time dashboard allows you to stay updated on every step of the loan process—you have instant access to loan statuses. From brokers to loan processors to clients, we help facilitate 100% transparency between everyone involved in a closing.
When you qualify for our Realtor Champion Program, we even bring you a stream of qualified leads and help you find homes to show your buyers.
Need more information about our program? Call us at 855-853-1522 or send us an email.